How To Build A Strong Online Presence

Building an online presence for your business is hard work. It takes time and financial commitment to do so. For these reasons and many others, it’s important to make it as easy as possible for people to find and connect with you and/or your business online. Here are the  ways to help people find you online. Little time is needed to get these setup. And, once you’re set up you’re pretty much done.




Add your social networks as clickable links to your email signature


This allows people to see the social networks you're on and connect with you, or check you out. It's also serves as a subtle reminder of where you are online.




Add social plug-ins or widgets to your website


Include feeds from social networks like Facebook, Pinterest and/or Twitter on your website. These will show visitors you are active on social networks and give them another way to connect with you. It also provides an easy way for people to 'like' your Facebook Page or 'follow' you on Pinterest and Twitter, without leaving your website.




Have links to your website and each of your social networks on all of your social networks


Look for any opportunity to include your website address and links to your social networks across your varied online networks. This subtly reminds people where they can connect with you online and makes it easy for them to do so. This may mean including the link typed out in the written 'About' section, as a hyperlink, and/or by adding the links in an area provided by the social network.





Create a custom URL for each of your social networks


Having a custom URL for each of your social networks makes it easier for you to remember and share the web addresses to your social networks with others. Ideally, the branded portion of the URL is consistent across various social networks, making it easier to remember.





Include your website and social network addresses on your print material


Share your major social networks on your print material - and not just the print material that is strictly marketing! Add them to your business cards, invoices, letterhead, in-store and mail out fliers, brochures, newspaper ads, and anything else you can think of. They should also be added to any eNewsletters you send out - as clickable links.




In our online and socially networked world, it’s important to make it as easy as possible for people to find you online. Using the free opportunities available, and outlined above, just makes sense.

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