The Free Ways To Help People Find YOu Online Easier

 Building an online presence for your business is hard work. It takes time and financial commitment to do so. For these reasons and many others, it’s important to make it as easy as possible for people to find and connect with you and/or your business online.




Here are the free ways to find you online much easier. Little time is needed to get these setup. And, once you’re set up you’re pretty much done.







Get Listed on Directories


Today, when a person wants to find a product or type of service, there is a good chance that they will start with an online search. Online directories are the digital version of yesterday’s phone books. If you aren’t listed correctly, you’re limiting the ability of many potential customers to find you online.


Put your best foot forward by ensuring that your business is listed with all of the relevant info fields filled out.  Keep consistency across all major directories including Google My Business, Bing Local, Yelp, Superpages, and more.




Use Social Media


By now you probably know that social media is no longer just an effective way—but an essential way— to attract new customers and build an audience. Social media is where your ideal customers are spending their time, to nourish their interests, explore hobbies, stay in touch with their networks, and make everyday decisions.



To get found online, identify which social media platforms are best for marketing your business, and start posting regularly to get your name out there. Use hashtags relevant to your business, industry, and location; add your business to Facebook Places, and show your expertise through helpful and informative content.





Maps Listings


Online maps, like Google Maps, are a highly trafficked channel for customers to your business.  Getting your business on Google Maps doesn’t just give people directions to your location,  it makes your business more easily found online by those searching for it.  Today, people can use maps like search engines by searching for things by category or keyword. In addition, search engines now show local listings on their results pages, with an associated map, before even showing the organic results.



Looking for shoe repair in your zip code?  Searching in Google Maps by keyword and zip code or city can be the fastest way to find a local business.  If you don’t have a business listing in the most popular map applications, you will be completely excluded from those types of searches.





Video for Business


There is a good chance that modern technology like TV and the internet is decreasing the average person’s attention span. Video marketing is a highly engaging way of getting your message across that can help you grab someone’s attention.  Why limit yourself to just words when it has become so easy to make a compelling video these days?  To draw more attention to your business online, make your first business video to effectively engage with visitors on your website.





Images For Visual Marketing


Images are important for the same reasons that video is important. Engage people and help them put a face to your business by using images liberally on your website and by posting them to social media platforms like Instagram and Pinterest.


In addition, you can get found online by ranking on Google Images. People perform many image-only searches to see examples, compare products, get information before a purchase, and more. Getting on the first page of Google Image results can seriously improve your online visibility.





Great Business Website


We’ve written previously about the importance of having a website for your business. Needless to say, having a website today is a critical component of any online marketing strategy.  Once you set your website up, you’ll want to make sure that it’s working as effectively as possible for you.  Read this post to make sure you have a functional website.





Business Blogging


Starting and maintaining a business blog is a great way to attract new customers.  Every blog post you write is like another little sign out on the internet just waiting to be seen by a potential customer. Blogs give you a place to communicate your passion to potential customers while simultaneously broadening the size of your marketing footprint on the web.




Having a business blog increases your online presence, but amplifies it even more because it improves SEO—which in turn results in greater online visibility.

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