Chiropractic Facebook Post To Avoid

 Facebook ads are the most popular form of posts on Facebook for chiropractors, but, what else can you do besides paid advertisements? One thing that we have found by listening to our clients and testing different ideas is engaging Chiropractic Facebook Posts. Posting on Facebook can be tough. It is hard to engage your patients and connect to each individual one. A fact that you may not know about Facebook is that only 30% of the people who like your page will actually see one of your posts. This means that when you’re posting, you need to make sure the post is something your patients want to see. Some ideas are: contests, jokes or experiences.



These are ways that you can connect with your patients through Facebook and get them to interact with your posts. It will help build a stronger relationship with your patients, which can help in their satisfaction and increase their chances of referring their family and friends. When you are using Facebook as a tool to connect with patients, rather than running ads, it can be very effective.



Use these Chiropractic facebook post ideas to give your profile an update. In doing so, you’ll encourage followers to engage with your practice both online and offline.





ASK A QUESTION

People enjoy talking about themselves and engaging in conversations on social media. Pose a question to your Facebook followers along with an eye-catching graphic. Then ask them to “like,” comment, or share your post.


Posts like the examples below encourage people to contribute to the conversation on a personal level. By ending the post with a question, you’re encouraging visitors to engage with you and others on your Facebook page.





OFFER AN INTERESTING STATISTIC OR TIP

After uncovering a story, fact, or video you believe your patients and community might find interesting, share it on your Facebook page. Be sure that the information does not contain too much jargon. Instead, make sure it focuses on the typical person who is, or may be, interested in chiropractic care. Not only will patients find the information helpful or amusing, it might even encourage them to book an appointment.





POST AN INSPIRATIONAL OR FUNNY MESSAGE

Whether it’s on a business page or on one of your friend’s pages, you’ve probably seen many motivational messages posted on social media. For many people, it’s difficult to scroll past an inspirational message in their news feed and not click the “like” button. That’s why posts like these can stimulate engagement on your Facebook page.





BE YOURSELF

Social media is a place where businesses can have a little fun, so let the personality of your practice shine through. And don’t be afraid to put yourself out there. Share photos taken in your office of day-to-day happenings or post a video answering frequently asked questions.





FACEBOOK POSTS TO AVOID


It’s certainly important to know what to post. But just as important is understanding what not to post. For example, you’ll want to avoid:


Controversial or divisive content: While it might be tempting to comment on controversies, you risk isolating a significant portion of your patient base.



Posts that boast: While it’s great to showcase your achievements, you want to be tactful in your approach. The last thing you want is to come off as arrogant.



Giving too much information: Avoid TMI when it comes to specific bodily functions.



Posts that reveal patient information: When posting photos or information about a patient, be careful not to reveal personal health information.





If you are still wondering what more you can do as a chiropractor on Facebook, I recommend checking out Facebook Paid Advertising. This can be a good tool to bring in new patients, but it can be difficult. Most offices these days start by doing a discount deal ad that will work really well at the start, but it tends to flatline after a few months.

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