Chiropractic Marketing Ideas To Grow Your Practice

Chiropractic marketing is notably competitive. You need to create a trustworthy image to convince your prospective patients that you’re the right choice. You may also be unsure what marketing ideas you should work on, and might even face the below-mentioned challenges once you start marketing your chiropractic practice:




Stiff competition with other doctors

Lack of organizational skills

Staying up-to-date on new ideas and methods that make chiropractic practice more effective

Lack of time to create a marketing strategy for their practice


For chiropractors who want to successfully market their practice, they should have a convincing marketing strategy. A customized, comprehensive approach tailored to your chiropractic practice is the best way to attract new patients and guarantee significant results. An effective chiropractic marketing plan will make your practice highly visible and make your business more productive by bringing in new appointments.


Consider these chiropractic marketing ideas to grow your practice and stay ahead of the competition:



PERFECT WEBSITE DESIGN

You probably have a website, but do you have a website that generates new patients? I could go through almost every city in the country today and show you websites that will never generate a new patient. It’s fair to say that 90% of chiropractors have websites that are failing them. Their websites were designed to please them instead of being designed to please the patient.



SEARCH ENGINE OPTIMIZATION OR SEO

It doesn’t matter how perfect your website is if patients can’t find it. Properly done SEO is critical to make your site produce. This is a huge topic that is far too big for this article, but here’s the major areas you need to have covered:


On Page SEO

It all starts with how well your website is put together. Every page of your website needs to have the proper meta title, meta description, header tags, and keywords mixed into the text. This ensures that Google understands what you are trying to show up for in the search results. It’s also important that you have enough text on you pages. You’ll want to shoot for 400 or more words in your articles. I see too many websites with a paragraph of text. That’s not enough to show Google that you’re an expert on a topic. Your website needs to have a good link structure. Related pages should be linked together, and all pages should eventually lead back to the homepage.


Off Page SEO For Chiropractors

Off page SEO is everything outside of the website. Things like directory listings, citations, and backlinks are the key components. You don’t need to overdo it here, but off page can be the deciding factor when it comes to Google rank. SEO is simply too much work for most chiropractors to handle. 



FACEBOOK ADVERTISING

Facebook was going to be the silver bullet of chiropractic marketing. It was supposed to produce all the new patients you could handle without any work. It certainly didn’t work that way for most chiropractors, but that doesn’t mean it can’t be effective.



5 STAR REVIEWS

In most cases new patients are going to select the office that has the highest number of good reviews. The offices that have a large number of reviews today have some kind of system in place to help generate them. It would be nice if patients just naturally reviewed you, but they generally need to be asked to do so.



GOOGLE MY BUSINESS

Your Google My Business listing is critical. Having your account fully filled out with the proper address information is a must if you want to rank well.



PERSONALIZED EMAIL MARKETING

Your list isn’t interested in generic messages. They want to know what you think and what’s going on in your practice. Taking a few minutes of your time to personalize your communications makes a huge difference.


SOCIAL MEDIA SYSTEM

VIDEO MARKETING SYSTEM


Today, most of us value health-related perks, so sponsoring wellness seminars for local businesses will help generate leads and build your credibility within your community. Events like these establish you as an industry expert and help you gather the trust of your prospective patients more easily.


These are a few valuable chiropractic marketing strategies that will help you attract new patients. However, you need to identify which of these work best for your practice to establish yourself as an expert and bring in new patients.

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