Having A Successful Chiropractic Practice

Local chiropractic marketing is particularly competitive. In many cities, it seems like there's a chiropractor on every corner, from big, multi-doctor practices to people who - literally - hang a shingle on their front door.

For the prospective patient looking for fast back-pain relief, the choice can feel like a crap-shoot. But your chiropractic office can't gamble. You need to be highly visible, create a trustworthy image, and convince people considering chiropractic that you're the right choice.

Below are the best marketing ideas that will build your search rankings, increase your brand visibility, and convert tentative searchers into new appointments and have a successful chiropractic practice.

Marketing should deliver a return in the way of a stronger brand presence, new patients, and an increased number of returning patients.

Many have spent money on a website, tried Google or Facebook advertising, created marketing collateral and visited gyms and other allied health providers. These marketing efforts might have resulted in a few good months of new patient leads but it's not uncommon for the numbers to plateau.

Achieving a consistent and positive patient flow is the result of adopting marketing strategies proven to work in the healthcare industry. One such strategy is the patient-first marketing methodology - knowing the intricate details about them such as:

Their pains and frustrations,

The barriers of engaging your services

Where they are spending their time online,

Where they are in your local area and;

What will be of interest and of value to them

Another step is knowing how to reach your ideal patients at each stage of their decision-making process. Let's face it, only a small number of Australians know when they need to see a Chiropractor, others might think a physio or massage therapist can do the trick and the others, totally unaware that you can help them.

The key is to appeal to all patients at each stage of their decision-making process. It's about getting into the minds of your patients at each stage of their journey and creating marketing content that positions you as a trusted expert and adds enough value to move them to the next stage of their decision-making journey. By reaching patients at each stage of the funnel, you're expanding your reach which will pay off once the patient is ready for your service.

Once they are in the door, your marketing needs to shift to retention strategies. Pareto's principle kicks in here - 80% of your revenue comes from 20% of your customers. Marketing strategies vital at this stage of the patient journey include:

Email campaigns

Valuable content

Customer service

Community engagement

By focusing on attracting patients, converting them into your care and then nurturing them, you've achieved the trifecta of a successful chiropractic practice.