Smart Ideas To Build A Successful Chiropractic Practice

Local chiropractic marketing is particularly competitive. In many cities, it seems like there’s a chiropractor on every corner, from big, multi-doctor practices to people who – literally – hang a shingle on their front door. For the prospective patient looking for fast back-pain relief, the choice can feel like a crap-shoot. But your chiropractic office can’t gamble. You need to be highly visible, create a trustworthy image, and convince people considering chiropractic that you’re the right choice.

Below are the smart marketing ideas that will build a successfull chiropractic practice, increase your brand visibility, build your serch rankings and surely grow your chiropractic practice.

First, we need to look at the big hurdle of getting new patients into our practice. This may seem like a pain, especially when trying to obtain new patients who have never even dreamed of the idea of chiropractic work trusting you and coming into your office for the first time. There are several ways to achieve this, not the least of which is just making sure you are up to date on your education and all of what we will talk about below.

Get some traction into your office by:

Online Presence. Perhaps the biggest of any tips when practicing in today’s technological world is having an online and social media presence. In fact, it’s essential. Starting with your practice website, and moving into social media giants like Facebook and Instagram which contrary to popular belief is not just for millennials. All online platforms need to be engaging or trustworthy or they will move on to the next chiropractor that pops up on Google. When picking you or the chiropractor down the street, the provider who has the stand out online presence gets the patient. Make sure you:

Post tips and advice to your social media that patients are asking about their health problems that chiropractic therapy could solve for them.

Create engaging and useful posts on your website. Having an appealing blog focused on what potential new patients typically are looking to get out of chiropractic services will attract new patients naturally online.

Overall, be HONEST and REAL on all platforms – patients want real people to be a part of their healthcare not a robot with unrealistic promises. This adds value which in turn adds trust, and therefore attracting new patients.

Your brand. This goes along with your online presence but can also have effects offline as well. It is imperative for you to have a clear and strong message about who you are. Your brand tells your patients what they can expect from your services, your commitment to them, and what defines you amongst your competition. These aspects are represented visually and verbally from your content online, to your logo, and the physical appearance of your office. It is important that each interaction your patient has with you, your office, your staff, etc, can all connect to your brand, or the patient may go elsewhere.

There are so many chiropractors out there for a potential patient to choose from, and you need to ask yourself a few questions to determine your brand:

What makes you different from other chiropractors?

Why should they choose you?

Why should your patients trust you for their chiropractic care?

Advertising. Again, with technology everything is at your fingertips and advertising for your business has never been easier or more cost effective. You can invest in targeted paid advertisements for your business with large platforms like Google, Facebook, and even industry specific websites and news publications. Targeted advertising can help you reach anything from specific age groups to interests and in large numbers.

Get involved. It is important to get your business name out there locally. People like doing business with one that shows they care about the community. There are a number of ways to get involved in your community:

Volunteering your services-this could be potentially offering a free session to local veterans, athletes, teachers, nurses, fireman, policeman or 1st responders.

Attending local meetings and educating others on your business and chiropractic therapy like your child’s PTA or your local chamber of commerce.

Holding lectures and seminars in your community to educate the public on chiropractic care.

Reach out to primary care physicians, physical therapists, local gyms, local attorneys.

Incentives & Referrals. This particular tip can work for both getting new patients into your practice and for retaining current patients. You could offer something to current patients like 10% Off Your Next Session if they refer someone who books a new patient session. 80 percent of people trust advice provided by friends and family and are therefore more likely to walk through your door and give you a try. Just make sure no matter what incentive you use to limit how many you give as well as putting an expiration date on them to control how many free/discounted services you will provide by a certain date.