The 5 Common Questions About Upper Cervical Marketing

 Upper Cervical care is a strict discipline within the field of chiropractic that requires specialized tools. This is similar to neurology being a specialized discipline within the field of Medicine. You know a neurologist will use different tools than a general practice medical doctor; an Upper Cervical doctor will use different tools than a general chiropractor. 






The Upper Cervical doctor will first locate and detect evidence of an Upper Cervical subluxation. The detection of the subluxation is performed by a skin temperature differential analysis  (Neurocalograph). The Neurocalograph is essentially a thermography test, to measure the temperature of the surface of the skin. 






The task of marketing your practice can be a daunting one, not to mention extremely confusing. Below we answer some of the most common upper cervical marketing questions we are asked.








WHEN IS THE BEST TIME TO POST ON SOCIAL MEDIA?


The best time to post to social media will vary depending on what platform you are on and who your target audience is. HubSpot has this helpful infographic that breaks it down by application making it easy to see when you should be active on many of the popular social media sites.







WHY DO I NEED A WEBSITE?


If you do not have a website or if you have a dated, poorly designed and developed website, then there is a very good chance that this prospective patient is going to move on to a competitor that has put the proper time and care into their website.






DO I REALLY NEED A BLOG?


For chiropractic business, the answer is almost always yes. A blog is a great way to stay connected with your website visitors in a real, relevant way. It also keeps your site fresh with new content helping to boost your SEO. Some business owners write their own stuff while others hire out to experienced professional partners.









WHAT ARE THE BEST BENCHMARKS TO MEASURE MY EMAIL EFFECTIVENESS?


There are many benchmarks at which to rank the effectiveness of your email campaign. It can be hard to determine which ones are more important than others. Most would consider the open rate (OR) a vital measuring stick. This is how many people opened your email versus the number sent. You should also track clickthrough rate (CTR) which is the total number of clicks in an email send divided by the emails delivered. The deliverability rate, how many actually were able to be sent and received, can also be a helpful benchmark in identifying a poor or ineffective email list.









HOW DO I STAY AHEAD OF MY COMPETITION?


The smartest way to stay ahead of your competition is by continuously engaging with your customers. Whether that’s with promotional material delivered via snail mail or a well-targeted email. The key is to stay relevant and engaged. If you find yourself lacking the time and energy to keep up with the task hire it out to someone who can.

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