What Is An Email Marketing Campaign

 An email marketing campaign consists of planned content distributed via email with the goal of accomplishing a specific goal for the organization. It's important that an email campaign's recipients have opted in to receive this content and that each piece offers something valuable. Here are some examples of different purposes your chiropractic email marketing campaign may set out to accomplish:

Traffic generation - Email can be an effective promotion channel for the high -value content you create on your website.

Awareness - Not everyone who opts into your email list is ready for a purchasing decision. You can use email marketing to stay top of mind while providing the educational content that is most relevant to them.

Lead nurturing - As you stay top of mind, you may also consider ways to identify the leads you have with the highest purchase intent and provide conversion -focused content that nurtures them toward a sale.

Revenue generation - You can create email marketing campaigns for your existing customers to promote upsell and cross -sell opportunities. You can also create campaigns to capture a sales conversion from leads who are close to a purchasing decision.

How-To: Email Marketing

Start With Your List: The bottom line is that you can't send out email marketing campaigns if you have no one to send them to. And the other thing to remember is that email marketing won't work if you don't have the right people on your list.

Add an Email Service Provider: An email service provider (ESP) lets you segment your audience, organize your list, and distribute email campaigns to your audience. You can also track the results to improve future campaigns. That means you need to capture leads to grow your email list with your target audience.

A good ESP should integrate with your other marketing tools so you can turn everything on autopilot as you grow your leads.

There are a ton of email service providers out there, but we take the guesswork out and make it really easy to choose the right one for you and your goals. A big later in this guide, we'll list out our favorite ESPs that you can choose from. 

After those two steps, it's just a matter of refining your lists and your messaging so you're reaching your audience and really connecting with them. Plus, you'll be able to set up some automation in your email service which will make things much easier for you.

Email marketing has been around forever, and for good reason. It's the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.