Internet Marketing Trends For Chiropractors

 The online marketing industry never slows down and every year was another action-packed year. To succeed in marketing your practice, you need to have the foresight to plan ahead and capitalize on new marketing trends before your competition does.

Below are the chiropractic Internet marketing trends that can be anticipated, and taken advantage of, in the future.

Websites

Whether the brunt of your business comes from referrals, walk-ins, or solicitations, a quality website should be one of your top marketing priorities. If you don’t have one yet, now’s the time to build! You can set up a simple starter site without too much upfront cost or technical know-how, or you can hire a web developer to take the task off your plate. There are even companies dedicated to building websites specifically for chiropractors and other health professionals.

And, even if your website is already up and running, a spruce-up may be in order. You’ll need regular updates and rich content to stay Google-relevant, and if your pages haven’t been changed in the last couple of years, you might not be appearing in local searches.

Interact with Online Reviewers

From restaurants to retailers, every business is up for review online – including healthcare practices. Great word of mouth is also critical for chiropractors, particularly when most of their business is cash-based. Regularly check Yelp, Healthgrades and other popular review sites, and engage with positive and negative reviewers alike. Your participation can only help, and if you do find a negative review, a prompt response can regain the patient’s trust.

Social Media Marketing

Social media has become ubiquitous, and there’s no avoiding it if you’re marketing to a consumer audience. The average consumer spends 35 minutes per day on Facebook alone, and it’s a great place to start. Set up a business page with messaging that’s consistent with your website, and make sure your location, hours, and available services are on display.

Just as importantly, post often, and prioritize informative content over self-promotion. A lively page full of patient interaction is a great draw for new business, while a ghost town of a page will turn people away.

Consistent Blogging

In addition to helpful Facebook posts, it pays to post informative content on your own website’s blog. What types of pain have patients been complaining about the most? What health trends have you seen in the media, and what should your patients know about them? What are some ways for people to stay healthier in between visits? Answering these kinds of questions on your blog will help to establish you as a trusted expert who cares about your patients.

Leveraging Testimonials

Don’t rely on review sites for positive press! Use your website and social media accounts to post case studies and testimonials from happy patients. Include complex and simple cases alike to appeal to a range of prospects, many of whom may have encountered the same issues.

Email Marketing

Even in the age of mobile apps, pop-up notifications, and Facebook ads, “old-fashioned” email marketing can still work wonders. That said, there are right and wrong ways to go about it. The average office worker receives well over 100 emails per day, and if a prospect isn’t expecting yours, it’s probably going to go unread.

To make the most of your efforts, only email to patients and prospects who’ve signed up for your list, and display the sign-up form throughout your website. That way, you’ll only be emailing people who’ve taken interest in your articles, testimonials, or reviews.