Attract New Patient Without Spending Too Much Time And Energy

With all the new businesses springing up these days, our population suffers from sensory overload. If you take the time to explore how to connect with your audience, the payoffs can be outstanding.

One aspect of your practice that might get overlooked is to attract patients regularly. Others understand the importance but simply lack the knowledge or resources to actually find new patients. Fortunately, there are a few simple marketing ideas to attract new patients without spending too much time or energy.

Ideal Patient

It’s important to take a few moments to strategize, so that your efforts have the greatest positive return on investment (ROI). You need to do is actually pinpoint the exact needs of the ideal patient you want to attract. Think about your ideal patients’ pain points, and what they would value, and build your marketing strategy around solving problems and providing value for that demographic.

Build A Network

Building a network within your community is the most fundamental way to ensure that you attract a sustainable source of new patients. This can be as simple as attending local events and volunteering in the community. Getting involved in the community is a great way to meet people and give your business more exposure to people in a natural way, without sounding like a salesperson or advertisement. Identify the influencers in your area, whether they’re city council members or prominent business owners in your town, and make sure to introduce yourself to them and make sure they know that you care about being a productive member of the local community.

Create Local Awareness

Create a local marketing campaign that geo-targets the area where most of your prospective patients are. Make use of organic local listings to display your contact information, address, directions, distance to reach your office, and a click-to-call button. These details will be helpful for your prospective patients to reach you. Make sure to clean up your business information on websites like Acxiom, Localeze, and InfoGroup. If your address or phone number has been previously listed as someone else's place of business, then it will hurt your rankings in Google search.

Use Paid and Organic Search Advertising

Pay-Per-Click (PPC) advertising and organic marketing campaigns are essential to grow your chiropractic practice. Use competitive keywords in your PPC campaigns to target people who are in need of a chiropractor. Link your PPC campaigns to landing pages with a strong call to action and effective content. For organic campaigns, create content to communicate your expertise and services.

Website is Targeted To New Patients

In this day and age, your website is the introductory first touch for prospective patients who are considering whether or not they should book an appointment with you. Therefore, make sure that your website makes it easy for people to understand, at first glance, what it is that you do, and what a new patient can expect during their first appointment. Include a quick video tour of your practice, explain what new patients can expect during their first visit, and share testimonials from patients who benefited from your care. If you have a considerable amount of experience with treating certain issues (e.g. sports injuries), make sure you convey that on your website accordingly.

Create a Sitemap for Better Ranking

A sitemap is where you can list all the pages of your website. A well-designed sitemap can enhance your search engine optimization (SEO) efforts. Sitemaps help search engines index your pages easily and enhances the ranking of your site on the search engine results page.

We understand how complex and challenging healthcare marketing can be for even the most experienced teams. And attracting new patients to your practice requires the right mix of traditional and digital marketing strategies. Add these 6 ideas to your healthcare marketing strategy to begin seeing measurable results.