The Importance Of Blogging To Your Business And Website

Blogs are informal articles written for the purpose of showing thought leadership and expertise on a topic. They are a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.



Blogs are a great marketing tool for serviced apartments and accommodation providers especially. Here are the importance of blogging.






Blogs create content


Starting a blog is a great way of creating content. By introducing a blog, you have the capacity to add new pages to your website on a regular basis. Each new blog article is a whole new index-able page for the search engine to find and score.


 

In terms of the length of your blog, the current thinking is that the longer the better and we recommend an absolute minimum of 300 to 400 words and ideally over 1,000 words. The longer blogs create more new words for the search engines to index and also help let the search engines know exactly what the page is about.



It is important to make sure your blog article is focused on a single topic so you rank well in that particular area, rather than badly for a range of topics or keywords. When writing a longer blog make sure your blog is well structured, easy to read and divided into sections.





Use That Traffic to Convert Visitors to Leads



When you attract new visitors to your website this creates a new opportunity to generate leads. This is where your Call-To-Action (CTA) buttons come in handy. A CTA is a way of directing your website visitors through your website, to keep them engaged on your site, guide them through their journey from awareness to purchase. Good CTA’s include “Find out more”, “download”, discounts, free offers, options to subscribe to your mailing list, etc. You can also use the CTA button on a blog post to move the visitor along to another relevant blog topic on your website or even convert them to a relevant page on your website that explains your services.






Blogs are Long-Term


Once a blog is indexed in search engines it stays there, meaning your blog can still gain traffic and generate leads weeks, months and even years after. Don’t look for instant leads and hundreds of views, give your blog time to generate interest. Blog topics that are timeless will constantly generate more views month after month, so make sure to write about topics you know will be of interest to your target audience.






Blogs Give Your Company a Voice


Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics.  Blogging is a great way to create a personality for your company and makes your business more credible approachable. So, don’t be afraid to share your interests on your blogs, comment on timely news topics or market trends or educate your readers on a particular topic. Always be sure you write blogs with your audience in mind.

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