The Benefits Of Podcasting

Podcasting is the only online content platform that allows for passive, or indirect consumption. In other words, people can actively listen and learn from a podcast while also doing something else at the same time.


As a podcast listener, you don't have to keep your eyes on a video, or on a screen to read a blog post. You can consume content as a listener without disrupting your day-to-day life. It can be, if you want it to, a seamless part of your routine. That’s goals for a Upper Cervical Marketing Podcast creator.



When you are considering producing podcasts for your organization, consider these top benefits:


In a podcast, the content is communicated directly to you, the listener, either verbally or through video. That’s a much more intimate way of getting information than reading it from an e-mail or document. Once you subscribe to a podcast feed, new podcasts are automatically downloaded to your computer as soon as they are available. You can listen to them at your convenience.


Because podcasts are delivered digitally, they eliminate many costs associated with other forms of communication including postage, printing, and paper. They can also reduce meeting costs and e-mail storage costs. They are easy to archive and updating them is quick and easy. Once a podcast resides on your computer, if your computer is portable, you can take the podcast with you and listen whenever or wherever you want. Or, you can transfer the podcast to a personal media player such as an iPod.


Listeners decide what they want to hear, and when they want to hear it. On one hand, this means you’re competing for their eyes and ears. On the other hand, this means that if they are subscribing to your podcasts, there’s an excellent chance they’re actually getting the information you’re providing to them.


A podcast becomes your own show, and you can do whatever you want with it. You make it you. Obviously, you have to stay within the rules of the FTC, and there’s intellectual property and trademark rules that you have to follow, but it’s your show.


You can structure it any way you want. It can become your own, and it becomes an extension of you and your voice and your brand. It’s an amazing way to start to reach new people, better serve them, and build better relationships with those who already follow you on whatever platform that you've already started with, or even if you're just starting from scratch.

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