The Common Chiropractic Podcast Goals

Whether you are an all action sports chiropractor, research-based pain relief specialist, or wellness advocate- there is a chiropractic podcast featuring information that will help you grow your practice.





 



Podcasts are exploding in popularity for a few reasons. First is the fact that you can listen anywhere- even while driving your car or working out. Usually, these aren't times where you want to be watching videos or reading articles! Also, most podcasts present their content in a way that is fun, exciting and leaves you wanting more.







The common Chiropractic podcasts marketing goals are, tell stories that aren't being told. Be bold and take a stand against something. Help someone through a hard time in their life. Be vulnerable and open up to your audience. Or just teach them things they don't know.








Because podcasts are delivered digitally, they eliminate many costs associated with other forms of communication including postage, printing, and paper. They can also reduce meeting costs and e-mail storage costs. They are easy to archive and updating them is quick and easy. Once a podcast resides on your computer, if your computer is portable, you can take the podcast with you and listen whenever or wherever you want. Or, you can transfer the podcast to a personal media player such as an iPod.








Listeners decide what they want to hear, and when they want to hear it. On one hand, this means you’re competing for their eyes and ears. On the other hand, this means that if they are subscribing to your podcasts, there’s an excellent chance they’re actually getting the information you’re providing to them.








A podcast becomes your own show, and you can do whatever you want with it. You make it you. Obviously, you have to stay within the rules of the FTC, and there’s intellectual property and trademark rules that you have to follow, but it’s your show.








You can structure it any way you want. It can become your own, and it becomes an extension of you and your voice and your brand. It’s an amazing way to start to reach new people, better serve them, and build better relationships with those who already follow you on whatever platform that you've already started with, or even if you're just starting from scratch.






Always remember, it's not about your podcast, it's always about your listener. The more value you can deliver them and make a positive impact to them, the more they'll love you and share your show with others.

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