Chiropractic Marketing Strategy Using Podcast

Chiropractic Podcasts are an effective, portable, convenient and intimate way to deliver and produce content, and to build ongoing relationships with your clients, employees and constituents.

Podcasts help to build brand recognition, authority and trust among consumers. With so many people listening, they offer a great opportunity for conversations related to specific industries; and, in this context, they build credibility in the podcaster's niche.Further, they get the word out about the podcaster's brand to listeners who may have never heard of it before.

When you are considering producing podcasts for your chiropractic business, consider these top benefits:

In a podcast, the content is communicated directly to you, the listener, either verbally or through video. That’s a much more intimate way of getting information than reading it from an e-mail or document. Once you subscribe to a podcast feed, new podcasts are automatically downloaded to your computer as soon as they are available. You can listen to them at your convenience.

Because podcasts are delivered digitally, they eliminate many costs associated with other forms of communication including postage, printing, and paper. They can also reduce meeting costs and e-mail storage costs. They are easy to archive and updating them is quick and easy. Once a podcast resides on your computer, if your computer is portable, you can take the podcast with you and listen whenever or wherever you want. Or, you can transfer the podcast to a personal media player such as an iPod.

Listeners decide what they want to hear, and when they want to hear it. On one hand, this means you’re competing for their eyes and ears. On the other hand, this means that if they are subscribing to your podcasts, there’s an excellent chance they’re actually getting the information you’re providing to them.

In terms of creation costs, podcasts are scalable. Like photo and video content, the cost to create is really dependent on quality.

Smartphones shoot exceptional videos and photos, but if you want to raise that content to the next level, then you need to invest in more expensive equipment.

 

The same is true for podcasts. You can capture good audio with relatively cheap equipment bought on Amazon. However, the quality may not be up to par with what audiences are used to from long-established podcasts.

 

As you develop your audience, you may decide to increase your podcast budget to include more expensive equipment. Luckily, this is totally controllable; you can scale costs to meet the demands of your audience.