Proven Facebook Post Types To Promote Your Business

Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them. We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed. You already know that Facebook has a huge audience. A whopping 2.4 billion people use it every month. But maybe you didn’t know how often people are using Facebook to interact with businesses of all sizes. For example, two-thirds of Facebook users say they visit a local business Facebook Page at least once a week.

Here are the effective facebook posts for marketing you shouldn't be afraid to copy!

The Sale Post

This is the #1 Facebook post type because it's the best, hands down. Sales are likely the reason a Facebook user Liked your Page in the first place. They want to get access to your deals and discounts as soon as possible.

Contests and Giveaways

Facebook contests are one of the best ways to turn Fans into customers. Like a sale, they're all about providing value to your Fans - addressing the reason they Liked you to begin with. I recommend to every social media marketer I talk to that they run Facebook contests every season. Not only are they an awesome way to get brand awareness, they're an awesome way to get people to buy. Create a Facebook contest and then send a discount code to every one of your entrants via email. 

The Specifics & Competitive Edge of Your Products

Don't just create Facebook posts which tell people to buy your products, create posts which tell people why.And, if anything sets your products apart from your competitors, be sure to highlight it frequently.

Hashtags

Sometimes the most profitable Facebook posts aren't those which aggressively promote your products, but those posts which show your prospective customers that you exist. Facebook contests are great for doing this, but hashtags work the same way - introducing your content to people who aren't searching for you but rather searching for an idea, theme, or subject.

Often, creating a promotional Facebook post is actually about introducing your business to people who don't already know you. Remember, Facebook has 2 billion users. If you focus only on driving your existing Fans to buy from you, you're missing out on a huge opportunity for brand awareness. And that's where hashtags come in.

Facebook text post (a.k.a. status post)

This is the most basic type of Facebook post. It is literally nothing but next: No photos, no videos—not even a link. A text-only post can’t direct people to your website or drive conversions, but it can be used to spark engagement on your Page. Asking a question can be a great way to get people involved. Asking your fans what they want can be a great way to figure out what to post.

Facebook photo post

Like a text post, a photo post is designed to build awareness or spark engagement. In general, photo posts see much higher engagement than text posts. Photo posts are a great way to show off your products, especially if they have high visual appeal, or they’re something people need to see in use to fully appreciate.

Hopefully this article has given you a better understanding of how you can use Facebook posts for marketing and drive sales. My recommendation is to keep your posts about 40% promotional and 60% educational, fun or brand personality-building. You can play around with that ratio as you get responses from your Fans.