Winning Tips For Chiropractic Web Design

People don't always think about seeing a chiropractor until something is wrong. That means they need the best care as quickly as possible. Nothing helps new clients find you when they need you like a great chiropractic website. If you're new to online marketing, you probably don't know where to start. Here are a few simple chiropractor web design tips to keep in mind when creating the perfect chiropractic website design.




Content is king - To start with, your website content must contain search-friendly keywords used in a natural manner. Be sure to include location keywords on the home page and throughout the other pages of the site.


Stay Fresh - Adding new content shows Google you're engaged with your site and are a relevant resource for information. Creating engaging, shareable blog posts is a great way to add new content to a website. If your website does not have a blog page, incorporate one ASAP and begin adding periodic, relevant content.


Design - Keep it clean. White space is good; it makes your content stand out. Ensure your design is mobile-friendly and make sure your phone number is displayed on every page and in text format so that mobile users can easily click-to-call. Converting website visitors to new patients should be the goal of your website design, so make it easy for potential new patients to find out about you, your practice and how they can reach you.


Website Photography - Personalized photographs on your website increase the trust level of potential patients over stock photography. If at all possible, hire a photographer to capture your headshot along with photos of your office and key staff. It's ideal to also include photos of you interacting with your patients


Reviews - Positive online reviews (Google, Facebook, Yelp, HealthGrades, etc.) impact website ranking in search engines. Be sure to create your Google Business Listing and claim your Yelp page.


Google Business Listing - Make sure your listing is up to date and contains accurate information. Likewise, ensure information on your Google Business Listing and website are consistent. The practice name, address and phone number on your website should be displayed exactly as it shows on your Google Business Listing. Confirm your Google Business Listing contains a link to your website. 


Your practice should have only one Google Business Listing, and not one for each practitioner. Having multiple listings puts you at risk for having all of them suspended by Google, since their guidelines specifically state there should be only one listing per business location.

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