What Is Online Reputation

An online reputation  is the reputation of a company, person, product, service or any other element on the Internet and digital platforms. This online reputation is impacted by the content an organisation distributes, the reactions of and interactions with web users, activity on social networks.



There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.


Your online reputation determines how others perceive your business when they search for or stumble upon it online. Consequently, online reputation management (ORM) proactively influences what information people will find.


For instance, various techniques and strategies can help you push damaging and harmful content further down the Google search engine results pages (SERPs) by ranking your own or third-party more desirable material above it. Why is this important? Because the top five listings in Google’s search results receive about two-thirds of all clicks.


Search engines show everything. There is nowhere to hide and you can bet that potential and existing customers will Google you to ensure they’re dealing with a reputable, respectable company. In fact, studies show 90% of customers read online reviews before visiting a business. What your reviews say about you online can be crucial to your success.


The importance of online reputation, is one of the most powerful marketing assets a business has.  The consumer buying process has changed. These days most people do research about a product, business or service before they make the purchase. One of the first things many people do is check for online reviews. The social proof in reviews and star ratings helps consumers shortcut their research and make decisions faster and with greater confidence.


Not only do great reviews help give consumers trust in your business, but reviews can also help you rank higher on the search engines. Two recent studies by Moz and The Local SEO Guide found that online reviews can impact how a website ranks in the Google Local 3-Pack and in organic local search results. But many businesses have questions about reputation marketing best practices.


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