Practical Ideas For Getting New Chiropractic Patients

Marketing your chiropractic practice may feel like a pain in the neck, but it’s necessary if you want to remain competitive and get new chiropractic patients to your office. Marketing your chiropractic practice was probably given little attention by the course work at your chiropractic college. Instead, it was assumed that finding a good practice location with plenty of drive-by traffic, good signage, adequate parking and getting on the lists of the major insurance carriers is all that it takes to launch and grow a new chiropractic practice.

Here are some practical practice marketing ideas for getting new chiropractic patients in the digital era.

Maintain a Competitive Online Presence

It isn’t enough just to have a website. You need a responsive website design that loads effortlessly on all mobile devices. Host a blog with interesting articles that your patients will care about to boost your search engine rankings.

Optimize Your Google My Business Listing

When prospective new patients perform a local search for a chiropractor, Google includes a map of providers in close proximity. Making sure your practice shows up in the maps section is essential since it is displayed above the organic search results.

Among other things, having your practice show up in the maps section requires:

That your practice profile is complete.

That your practice is close to the searcher.

That your practice is open for business.

This requires signing into your Google account and completing every question with the required information. Be sure to upload relevant photographs of you and your practice.

Implement a referral card program

Give patients a referral card to pass along to a friend or family member to come in to your office for a free X-ray, free or reduced-cost initial consult visit or free massage. Someone who has been considering chiropractic care might jump on the opportunity if there is a special perk involved! Just be sure to limit how many cards you hand out and stamp the cards with an expiration date so you can control the maximum number of free consultation appointments you will perform by a particular date.

Invest In Pay-Per-Click Advertising

Study the history of AdWords and you’ll see the effects of constant testing and an increasingly aggressive strategy to monetize their search engine. The happy result for Google shareholders is billions of dollars in profit from charging clients a small sum each time someone clicks on the ads. If, for a variety of reasons, you are unable to increase the authority of your website to claim the top organic positions, you can buy your way to the top of the page one. But with a twist.

Because the cost of each click is determined by what other chiropractors are willing to pay for a click, with the prime locations going to the highest bidder, those practicing in a competitive area may want to embrace an alternative strategy that is less expensive and, potentially, more effective.

Make Adjustments To Your Schedule

Examine your practice’s hours and see if you can do better to accommodate your patients’ schedules. Are you a straight 8 to 5 practice or do you have evening and weekend hours? Flexing your schedule to suit a variety of patient availabilities will boost your business. Considering that Saturdays are a somewhat slow day, you might be able to get away with not having a receptionist on hand if you can handle the phones as well.