Increasing The Quantity Of Traffic To Your Website

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A higher ranking when someone searches a term in your industry increases your brand's visibility online. This, in turn, gives you more opportunities to convert qualified prospects into customers. 

When done correctly, SEO can help your brand stand above others as a trustworthy company and further improve the user's experience with your brand and website. This article shows the importance of SEO, and how to implement best practices so that your brand is more discoverable than ever online.

Paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements.

SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.

The better your SEO score is, the higher you'll appear on search engines like Google and Bing. While ranking higher on Google is appealing to all brands because on increased visibility, a secondhand benefit is the trust you gain with potential customers. 

Users tend to defer to the recommendations that a search engine generates, so having a higher position for the keywords a user is searching for will, in turn, solidify your product or service as trustworthy in the user's mind. 

A well-optimized website clearly communicates what product or service is being offered, how to obtain it and answers any questions surrounding it. By catering the site build to the user's experience, search engines like Google and Bing are able to easily pull the information they need to then relay to users. If a user struggles to navigate your site, chances are that search engines do as well.

There's no doubt about it, SEO is key to the growth of your brand. As we mentioned above, the higher you rank on a search engine for a variety of high-volume keywords, the more organic (aka non-paid) web traffic your site will receive. It's as simple as that.

A website that is well-optimized is more likely to gain more customers and make more sales. People are also more likely to then share your brand across other social platforms like Facebook or Instagram once they've found your website through a search engine.

Depending on your bandwidth, willingness to learn, and the complexity of your website (s), you could perform some basic SEO yourself. Or, you might discover that you would prefer the help of an expert. If you end up looking for expert help, it's important to know that many agencies and consultants provide SEO services, but can vary widely in quality. Knowing how to choose a good SEO company can save you a lot of time and money, as the wrong SEO techniques can actually harm your site more than they will help