Facebook Ads Tips

Facebook advertising for chiropractic marketing is an important way to connect with your audience on the world’s largest social network. The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services.

It’s important to understand the different Facebook ad types and targeting options before you dive in if you want to get the best results. In this guide, we’ll walk you through everything you need to know, from planning your first ad to developing advanced strategies.

There are tons of users on Facebook, but sending an ad out into the void doesn’t result in tons of conversions. The key to Facebook’s advertising is targeting. Facebook has the best ad targeting of any site.

This targeting allows you to get super specific about what audience your ad reaches. If you sell garden hoses, you can reach people who are interested in vegetable gardens and home improvement. If you sell a software-as-a-service (SaaS) tool, you can target those who’ve visited a landing page on your website.

Here are some of the ways you can target your ads on Facebook:

Custom audiences – allows you to target existing customers or leads

Location – allows you to target by location

Gender – allows you to target by gender 

Interests – allows you to target by interest

Facebook video ads can be up to 240 minutes long, so there’s really no limit to the amount of storytelling you can fit in one ad spot. That said, you might be better off keeping it short and sweet, and adding captions—according to Facebook, captioned video ads increase video view time by an average of 12%.

Focus on Mobile-First Content

Mobile usage is increasing significantly, so you need to bring the content to users where they’re most likely to interact with it.

Content that’s created for desktop won’t always translate well to mobile, but content created for mobile will typically work well on desktop, too. As a result, it’s important to create mobile-first content that will reach the audience you might be struggling to connect with.

Ensure that your content meets mobile best practices. Including more vertical video in your campaigns is a perfect example, because mobile users can easily expand the video and watch it full-screen without having to turn their phone. Sounds a little goofy, but it does matter.