Facebook Advertising For Chiropractors

Facebook ad for chiropractor is the best way to generate more leads and patients. No other platform allows you to pinpoint people in your local area, driving them into your practice as well as Facebook does.

The biggest mistake Chiropractors make on Facebook is creating an ad, offering discounted services to people in their local area. This doesn’t work. The people you’re serving the ad to don’t know you, trust you or care about your discounted service.

Marketing on Facebook means you no longer have to spend the time, energy, and financial resources on waning marketing tactics like setting up and attending screening events and health fairs.

While that’s not to say you should stop using these methods entirely, Facebook creates a unique opportunity to leverage existing pools of people who already know, like, and trust you. Through the features and tools provided, you’re in an extraordinary position to develop deep, authentic connections with people in your local area who are likely to sign up to your email lists and purchase your chiropractic treatments and products—people who will become word-of-mouth promoters.

Due to a steep decline in Facebook’s organic reach, some business owners feel that pursuing organic results isn’t worth the hassle. However local search optimization and strategic content are immensely effective for creating brand awareness, driving traffic, accelerating the growth of your email list, generating leads, and boosting sales. In addition, Facebook can help your chiropractic business claim prime positioning on the first page of Google search results any time a user searches your practice’s name.

After uncovering a story, fact, or video you believe your patients and community might find interesting, share it on your Facebook page. Be sure that the information does not contain too much jargon. Instead, make sure it focuses on the typical person who is, or may be, interested in chiropractic care. Not only will patients find the information helpful or amusing, it might even encourage them to book an appointment.

Social media is a place where businesses can have a little fun, so let the personality of your practice shine through. And don’t be afraid to put yourself out there. Share photos taken in your office of day-to-day happenings or post a video answering frequently asked questions. By keeping your Facebook followers active, you’ll keep your practice top-of-mind. And keeping your existing patients engaged means more repeat appointments and more referrals.

Unlike other social media sites that only offer personal profiles or slightly altered business versions of those profiles, Facebook isn’t a one-trick pony. Instead you’ll find you can create a presence through a number of features and tools including your personal Facebook Profile, a business Page, and Groups.