Effective Tips To Attract More Patients

 One of the most important goals of each clinic and hospital is to attract patients regularly and offer quality service. Therefore, it is necessary to develop effective patient attraction strategies and enhance online and offline presence alike.




Boost Online Reputations


92 percent of people read online reviews when searching for a local business. 68 percent of them say they trust businesses that have positive

reviews. Only 13 percent trust businesses with 1 or  2 star ratings. the review that you take feedback seriously. If the review is negative, respond kindly with an explanation and say you hope to see the reviewer

again. When you get a positive review, thank the patient for the feedback.

Finally, encourage all of your patients to post reviews. It will tip the balance toward the positive. Yelp says 80 percent of its reviews are 3 stars or higher, which means most people post reviews to share good to great experiences. 




Your Patients Are Your Greatest Marketing Resource


Today’s leading healthcare practices in the U.S. are driving success by revitalizing their marketing efforts through a patient-first marketing strategy which incorporates patient testimonials as a key component of the plan. Patient testimonials enhance customer engagement, boost patient interest and loyalty, and substantially improve search rankings.


Patients are the most underutilized resource in healthcare. Yet they can provide the biggest marketing bang for your practice’s buck. Every medical clinic, including yours, has patients raving about the work you do, and sing your praises for how your practice enabled them to regain their health and quality of life. These shared first-hand experiences, personal referrals, are invaluable digital marketing currency that can produce significant dividends, establish you as a respected authority in your field, and help take your practice to the next level.




Becoming a Trusted Expert


Establishing credibility as a trusted go-to expert in your field is another vital component of a patient-first marketing strategy. Through sharing relevant expertise and providing free online educational content, you’ll become a reliable, trusted authority in your subspecialty, and not only because you’re board certified


The patient-first approach still provides room for doctors to promote themselves. In fact, when creating personal connections with new patients, it’s important for you to open up and share personal stories, why you got into medicine, where you studied, and the things you love to do. All this will add to your stature as a friendly, honest, and credible physician.



You’d be amazed how easy it is to tie content to your patients commonly asked questions or concerns. You know what they are already. A patient testimonial can be combined with relevant information about your practice, giving you a one-two punch for boosting your online reputation.



Another way to leverage a patient testimonial involves creating additional content describing the procedure that one of your patients went through. This combines an inspirational testimonial complemented by a separate video of you describing that procedure. It all boils down to relevant content that Google will love you for.




Social Media


In the information age, people more than ever, want to connect with those around them. And Facebook has given medical practitioners a great opportunity to do so. Patients value what their friends reveal on social media, give credibility to others’ recommendations and are more likely to act based on those opinions.


Your Facebook, Twitter, YouTube and Pinterest pages are an online extension of your practice’s identity and personality. Through these social outlets, you can create a personal connection with current and potential patients before they even set foot in your office.


Social media allows you to create a virtual community, where members are naturally interested in what you have to say and will spontaneously share any updates, stories or testimonials that you post. It’s some of the best organic advertising traffic that you can pick up without spending a nickel.

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