Chiropractic Marketing Ideas To Consider

Chiropractors often struggle to attract new patients even after offering effective alternative treatments for musculoskeletal and nervous system disorders. Why? Because chiropractic marketing is notably competitive. You need to create a trustworthy image to convince your prospective patients that you’re the right choice.

Apart from this, you may also be unsure what marketing ideas you should work on, and might even face the below-mentioned challenges once you start marketing your chiropractic practice:

Stiff competition with other doctors

Lack of organizational skills

Staying up-to-date on new ideas and methods that make chiropractic practice more effective

Lack of time to create a marketing strategy for their practice

For chiropractors who want to successfully market their practice, they should have a convincing marketing strategy. A customized, comprehensive approach tailored to your chiropractic practice is the best way to attract new patients and guarantee significant results. An effective chiropractic marketing plan will make your practice highly visible and make your business more productive by bringing in new appointments.

Consider these chiropractic marketing ideas to grow your practice and stay ahead of the competition:

Generate Leads with Content Marketing

The best thing you can do to generate buzz in the chiropractic industry is to answer the questions consumers are typing into Google on a regular basis, via a blog. But it goes so much further than that.

Say a consumer wants to know more about their lower back pain. He does a quick search in Google and finds your blog post on “10 Causes of Lower Back Pain.” After reading, he then notices your free downloadable ebook at the bottom of the blog post, entitled “7 Exercises to Relieve Lower Back Pain.” So he downloads it in exchange for his name and email address.

After that, you can begin sending him timely emails with more helpful content, such as videos, infographics, and blogs to help nurture this new lead into a customer. He will eventually be ready to have a sales conversation, as you’re the one who has helped him and established his trust. Once he’s delighted with your service, he’ll go and tell his friends, family, and colleagues—becoming a brand advocate on social media!

Send Out Press Releases to Be More Visible to Your Target Clients

Send out press releases in time for significant events in your practice. This includes personal achievements such as commendations, awards, endorsements by a major partner or government agency, a mention of you in a book or even the release of your own (in-print, ebook, etc.). Company milestones are also worth the press release, such as getting your 1,000th client, a company anniversary, participation in charitable events, and even celebrating an employee’s retirement after a long career in your company.

Offer Free Adjustments on Facebook and Instagram

Use Facebook and Instagram ads to get people to sign up for a free adjustment. Once they come in for the free adjustment, upsell them into coming back for follow-up appointments at full price.  People click on the ad, submit their name, email, and phone number, and then they’re prompted to call to schedule their appointment.

Get Inspiration for Creating Your Website

A chiropractic website, like all other business websites, should be created with clients in mind. For this particular service, patients care about what they see from the moment they reach your homepage, much more than what services you offer.

Write Chiropractic Email Newsletters

Email newsletters are not only inexpensive, they are also very effective in building your credibility and increasing followers who view you as an expert in your industry. If you haven’t started collecting email addresses and writing chiropractic email newsletters, start by reading this article. It explains in five in-depth tips how to build a strong email marketing foundation to attract new and retain current clients.

Make Sure to Clean Up Your Citations

Failing to clean up citations is the top mistake we see all local businesses make. This is true whether you’re a chiropractor or an ice cream shop. You are probably thinking of citations like Yellow Pages, Yelp, etc. But those are secondary data sources for your information. You want to correct your information in the primary data sources. They are Acxiom, Factual, Localeze, and InfoGroup. These are the data sources that feed the other citations. Your problem is compounded by previous residents in your office space. The internet is full of clutter from anyone who once listed your address or phone number as their place of business. This hurts your rankings in Google Search. Improve your search appearance by cleaning up the internet clutter. You can do this using a tool like Moz Local, but you’ll usually get the best results by hiring an SEO who specializes in Local SEO.

Build a Sitemap to Improve Your Website Ranking

A well-structured sitemap improves your SEO efforts. It helps Google, Yahoo! and Bing to easily index your pages and increase the chances for your pages to rank better in SERP. Visit this article to learn more about sitemaps and find out how to create one for your website.